Enter your key
This page is only for the store owner. Your key is the Studio password.
Dashboard is how the store is doing: money in and out, orders waiting, reviews and visitors. Nothing here changes the store.
Money
Revenue = what shoppers paid, after discounts, before the sales tax Stripe adds. Expenses = Printify garments, print and shipping, Stripe fees, and the expenses you add below. Refunds come off on the day they happen. Updates by itself every 30 seconds.
Revenue and expenses
Daily. Hover or tap the chart to see a day.
Show the numbers
Profit
Daily, before tax (solid) and after tax (dashed). Below the zero line = a loss that day.
Show the numbers
Store numbers
For the time frame picked above. Conversion rate = orders ÷ visits. Revenue per visit = revenue ÷ visits. Average order = revenue ÷ orders.
Best and least sellers
Which shirts sell the most and the least in the time frame picked above.
Outstanding orders
Paid orders that haven't been delivered yet (from Printify's updates). All time, not just the time frame.
Expenses
Add costs the store doesn't know about, like ads, samples or your domain. A monthly expense counts on the same day every month (like a bill) until its end date, or until you delete it.
Reviews
From real buyers only (order number + checkout email). They show on the design's page right away; hide one to take it down, or delete it with its photos.
Visitors
Counted anonymously in daily totals: no cookies, no IP addresses, nothing personal. A visit = one browsing session. Days are Eastern Time.
Sales so far
Every sale since the store opened, by design.
Customize is how the store looks to shoppers: the order of the shirts, filter names, the drop of the week, the countdown banner and the store's looks.
Shop order
Your tees and hoodies in the order shoppers see them on the home page and the shop page. Drag a card to move it (or use the arrows), then press Save. New products appear at the end until you move them.
Shop filter names
Rename the filter boxes and buttons shoppers see on the home and shop pages. Only the words change: every product stays in the same group, so nothing needs re-tagging. Leave a box empty to use the original name.
Shoppers see:
Drop of the week schedule
Drops end every week at this time (Eastern Time). Then each drop either returns to the store at full price or, if it's set to "Never coming back" in the Studio, leaves for good and moves to the Vault. Shoppers see a live countdown.
This week's drop ends:
Next-drop vote
Shoppers vote on 2-3 Draft shirts you pick in the Studio (Products, Next-drop vote). Choose when a vote ends. Results and the winner button are in the Studio.
Countdown banner
The top banner counts down to a date (Election Day, a holiday). It works out the last day to order so the shirt still arrives in time, and after that day it tells shoppers their order may arrive late. It never says "order soon" when that isn't true.
Shoppers see today:
Preview every look
Opens the store with that look, for you only. Shoppers always see the active look.
Deals is everything that takes money off an order: discount codes, affiliate codes, the referral program and bundles.
Discount codes
Codes work in the cart and at checkout; they're checked on the server. New codes are test only unless you choose otherwise.
Affiliate codes
Give a creator or friend their own code and link. They earn a % of what each shopper pays for items (after discounts, not shipping) on real orders; test orders are counted but never earn. The shopper can also get a % off; if they also use a discount code, the bigger discount applies (never both). You pay affiliates yourself (PayPal, Venmo...) and record it here. A refund takes that part of the commission back.
Welcome box
A box that pops up once for new visitors: they join your email list and get a one-time $-off code for their first order (shown on screen, and emailed once store email is set up). It doesn't stack: if the order already has a bigger deal, like the drop price or a bundle, the bigger saving applies. Never shown on the cart or checkout pages, or to someone already on your list.
Photo reviews
A buyer who leaves a review with a photo gets a one-time thank-you code (one per order; shown on screen, and emailed once store email is set up). It doesn't stack: if their next order already has a bigger deal, the bigger saving applies. Photos only appear in the home page's "Wearing it" strip after you press Add to photo wall in Reviews (Dashboard tab).
Referral program
Every buyer gets a share link on their order page. Each link works for one friend's checkout. Either amount can be $0 (both $0 turns the program off). A friend gets $ off their first order; the buyer gets a one-time $-off code once that friend's order has arrived and is past the refund window (14 days after delivery). No reward for the buyer's own email or address, a friend who ordered before, refunded orders, or test orders. One offer per order: if a shopper also has a discount or affiliate code, the bigger saving applies.
Bundles
Reward bigger orders. One bundle type is active at a time; each keeps its own settings. Prices are always worked out on the server, so the cart and checkout agree.
Counts toward a bundle: (drops count too)
Prices shows what you keep on each shirt and lets you try out prices. Change a shirt's actual price in the Studio (Edit).
Profit per product
What you keep on each shirt after the garment, printing, shipping and Stripe fee, before ads.
Read it like this: "Profit alone" is what you keep when someone buys just that item, after the shirt, printing, shipping and Stripe fee, but before ads. That number is also the most you can pay in ads per sale before losing money. "Extra item" is the added profit when it's a second item in a bigger order.
Printers
Which printer makes each shirt when you push it to Printify. Every shirt left on Store default (its Edit screen, box 3) uses this; a shirt can still pick its own. Split: Monster Digital prints every color it has and SwiftPOD the rest (if Monster Digital has every color, it's just Monster Digital). A change applies at the next push or Update on Printify.
Big sizes
Printers charge more for 2XL and up, so those sizes cost shoppers a little extra (shown on the size buttons and at checkout). There are no size exchanges (refund policy), so the product page points shoppers to the size guide.
The chest logo spot is used by the 3D view, the pictures and the real Printify order alike (preview = print). Each hoodie can override it in the Studio.
What-if calculators
One per garment. Auto-fill costs fills the cost boxes for you (real Printify costs once your products are pushed, otherwise our estimates), so you only play with the sale price. You can still type over any box.
Store setup is the behind-the-scenes switches: pausing the store, your email, phone alerts, refund steps and moving settings to the live store.
Maintenance break
When it's on, every shopper sees a "Closed for maintenance" screen within about 30 seconds, with an email link to you. New checkouts are paused; anyone already paying on Stripe's page finishes normally. You can still use the store, this page and the Studio.
Your email
Shoppers' "Email us" links go here. "Send test" emails this address from the store (needs your Resend key in Studio > Settings).
Handling a refund claim
The Returns page promises a reply within 3 business days. Do steps 1-4 the day the email arrives.
- Check the deadline. Studio > Orders: each delivered order shows its last day to claim (14 days after Printify's delivery date). Late, wrong size or change of mind aren't covered: reply kindly with the Returns page link and set the claim to Declined.
- Check you have what you need: order number, what's wrong, and a clear photo. Missing the photo? Ask for it.
- Save it on the order: Studio > Orders > Claim: reason, date they reported it, and add their photos. The photos stay private on the store and are your evidence if the buyer opens a bank dispute later.
- File it with Printify the same day: in Printify, open the order and submit an Issue Report with the customer's photo (Printify accepts reports up to 30 days after delivery). Write Printify's claim or ticket number in the Claim box.
- Reprint first. When Printify approves a reprint, set the claim to Reprinted and tell the customer it's on the way. If it can't be reprinted (a retired drop), refund that item and its shipping in Stripe (Payments > the payment > Refund), then set Refunded. The Dashboard counts the refund by itself.
- Not delivered: if an order hasn't arrived 30 days after shipping, report it to Printify within 7 days, same steps.
Phone alerts
A push on your phone for every sale, with the total. 1. Install the free ntfy app (iPhone or Android). 2. Press Generate, then Show. In the app tap + (Subscribe to topic) and type that exact channel name. 3. Press Send test. Keep the name private: anyone who has it can read your alerts. Alerts never include shoppers' names or addresses.
Every live sale always sends an alert. Also send one for:
Move settings to another copy
Copies your shop choices from this copy of the store to another, e.g. from this computer to the live store. Press Download settings here, then on the other copy press Upload settings and pick that file. You see every change first; nothing is saved until you press Apply. Never moved: passwords and keys, the maintenance on/off switch, the Printify test-orders switch, the drop timer and discount codes.
Shortcuts
Quick links: the Studio (where you edit shirts), a full backup file, and signing out.